{"id":1295,"date":"2018-04-09T13:08:45","date_gmt":"2018-04-09T13:08:45","guid":{"rendered":"https:\/\/www.kathart.dk\/case\/stevenote-expo\/"},"modified":"2023-09-25T11:45:26","modified_gmt":"2023-09-25T11:45:26","slug":"stevenote-expo","status":"publish","type":"case","link":"https:\/\/www.kathart.dk\/case\/stevenote-expo\/","title":{"rendered":"SteveNote Expo"},"content":{"rendered":"<p>SteveNote Expo er et \u201cnewsgame\u201d, der l\u00e6gger sig op af en aktuel begivenhed og skaber opm\u00e6rksomhed omkring et emne eller et produkt.<\/p>\n<p>Kunden til opgaven var os selv. Form\u00e5let var at \u00f8ge kendskabet til KathArt Interactive generelt og sekund\u00e6rt at fremvise vores nye gameengine for interesserede k\u00f8bere i hele verden.<\/p>\n<p>Ideen i spillet var at l\u00e6gge historien op af mediehysteriet omkring computerfirmaet Apples lancering af nye produkter.<\/p>\n<p>Hvert \u00e5r if\u00f8rte Apples karismatiske (og nu afd\u00f8de) CEO Steve Jobs sig sin sorte rullekravesweater og gik p\u00e5 scenen i Moscone Center i San Francisco, hvor han holdt \u00e9n af sine ber\u00f8mte keynote speaches, hvori han pr\u00e6senterede firmaets nye produkter.<br \/>\n\u2013 Og hvert \u00e5r lancerer Apple-fans og pressen, i dagene op til afsl\u00f8ringen et massivt bombardement af mere eller mindre sandsynlige rygter om, hvad Apple mon har i \u00e6rmet.<\/p>\n<p>I spillet f\u00e5r du for en stund lov til at m\u00e6rke, hvordan det var at v\u00e6re Steve Jobs. Du l\u00f8ber rundt i Apples hovedkvarter, hvor du skal samle alle produkterne, som du skal fremvise p\u00e5 scenen, mens du skal undg\u00e5 at l\u00f8be ind i de nysgerrige journalister.<\/p>\n<p>Spillet lagde sig s\u00e5ledes i k\u00f8lvandet p\u00e5 de mange rygter om nye produkter (og introducerede ogs\u00e5 et par nye g\u00e6t), hvilket bet\u00f8d, at det nemt indgik i dialoger p\u00e5 forums, macsites, gadgetsites og i pressen generelt, n\u00e5r historien handlede om Apple og de kommende produkter.<\/p>\n<p>Spillet blev lanceret tre dage f\u00f8r Keynoten. Da Steve Jobs gik p\u00e5 scenen i virkeligheden, var status, at:<\/p>\n<ul>\n<li>Over 100.000 unikke brugere havde pr\u00f8vet spillet.<\/li>\n<li>Spillet havde f\u00e5et omtale p\u00e5 alle de toneangivende danske og amerikanske mac \u2013 og gadgetsites og i et hav af weblogs og forums.<\/li>\n<li>Brugere af spillet begyndte at optage sig selv, mens de gennemf\u00f8rte spillet p\u00e5 tid, hvorefter de postede videoklippet p\u00e5 Youtube.<\/li>\n<\/ul>\n<p>I ugerne efter lanceringen blev vi kontaktet af en r\u00e6kke nye internationale kunder. Det resulterede i opgaver for bla. en Tim Burton Film, Swatch og en amerikansk supermarkedsk\u00e6de.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-994\" src=\"https:\/\/www.kathart.dk\/wp-content\/uploads\/2018\/04\/SteveNote-Expo_1680screen_01.jpg\" alt=\"SteveNote-Expo\" width=\"1680\" height=\"1040\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-995\" src=\"https:\/\/www.kathart.dk\/wp-content\/uploads\/2018\/04\/SteveNote-Expo_1680screen_02.jpg\" alt=\"SteveNote-Expo\" width=\"1680\" height=\"1040\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-996\" src=\"https:\/\/www.kathart.dk\/wp-content\/uploads\/2018\/04\/SteveNote-Expo_1680screen_03.jpg\" alt=\"SteveNote-Expo\" width=\"1680\" height=\"1040\" \/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ideen i spillet var at l\u00e6gge historien op af mediehysteriet omkring computerfirmaet Apples lancering af nye produkter.<\/p>\n","protected":false},"featured_media":1296,"template":"","produktkategori":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SteveNote Expo - KathArt Interactive - ide | design I kode<\/title>\n<meta name=\"description\" content=\"SteveNote Expo er et &quot;newsgame&quot;, der l\u00e6gger sig op af en aktuel begivenhed og skaber opm\u00e6rksomhed omkring et emne eller et produkt. 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