{"id":1224,"date":"2018-04-09T13:05:19","date_gmt":"2018-04-09T13:05:19","guid":{"rendered":"https:\/\/www.kathart.dk\/case\/greenland-com-v-3-0\/"},"modified":"2023-12-07T06:59:52","modified_gmt":"2023-12-07T06:59:52","slug":"greenland-com-v-3-0","status":"publish","type":"case","link":"https:\/\/www.kathart.dk\/case\/greenland-com-v-3-0\/","title":{"rendered":"Greenland.com v. 3.0 &#8211; hvordan forbedrer man en succes?"},"content":{"rendered":"<p style=\"text-align: left;\">Musikere der har haft et verdenshit ved at forventningerne til det n\u00e6ste album er enorme. S\u00e5dan har vi ogs\u00e5 haft det med Greenland.com websitet.<\/p>\n<p style=\"text-align: left;\"><a href=\"https:\/\/www.kathart.dk\/case\/greenland-com-v-1-0\/\">Vi lavede tilbage i 2010 et nyt website for Visit Greenland<\/a>. Sitet havde til form\u00e5l at rebrande Gr\u00f8nland som en verdensklasse adventure destination. Det lykkedes og sitet vandt sidenhen adskillige internationale priser, og bes\u00f8gstallet blev mere end fordoblet.<\/p>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-840\" src=\"https:\/\/www.kathart.dk\/wp-content\/uploads\/2018\/04\/greenland_v3_screen_03.jpg\" alt=\"\" width=\"1680\" height=\"1040\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-839\" src=\"https:\/\/www.kathart.dk\/wp-content\/uploads\/2018\/04\/greenland_v3_screen_02.jpg\" alt=\"\" width=\"1680\" height=\"1040\" \/><\/h2>\n<h2><\/h2>\n<h2>Den nye opgave<\/h2>\n<p>Sitet havde l\u00f8st opgaven om rebranding, men som tiden gik stod det klart at opgaven nu var en anden:<\/p>\n<ul>\n<li>Der var brug for bedre muligheder for at fort\u00e6lle indlevende historier om Gr\u00f8nland og aktiviterne.<\/li>\n<li>Der var brug for et 100% responsiv site, som fungerer lige godt p\u00e5 desktop, mobil og tablet.<\/li>\n<li>Der var brug for en ny struktur p\u00e5 siden, som var mere fleksibel<\/li>\n<\/ul>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-838\" src=\"https:\/\/www.kathart.dk\/wp-content\/uploads\/2018\/04\/greenland_v3_screen_01.jpg\" alt=\"\" width=\"1680\" height=\"1040\" \/><\/h2>\n<h2>Processen<\/h2>\n<p>Sitet havde l\u00f8st opgaven om rebranding, men som tiden gik stod det klart at opgaven nu var en anden:<\/p>\n<ul>\n<li>KathArt Interactive gennemf\u00f8rte en r\u00e6kke kvalitative interviews, samt t\u00e6nke h\u00f8jt tests for at kortl\u00e6gge m\u00e5lgruppen adf\u00e6rd og \u00f8nsker.<\/li>\n<\/ul>\n<ul>\n<li>P\u00e5 baggrund af de gennemf\u00f8rte tests og ekspertviden fra KathArts informationsarkitekter blev der lavet en wireframe, der viste den nye sides struktur.<\/li>\n<\/ul>\n<ul>\n<li>Derefter blev der lavet en mockup af udvalgte sider, som igen blev brugertestet.<\/li>\n<li>Med wireframen p\u00e5 plads blev det responsive grid udformet (baseret p\u00e5 Bootstrap)<\/li>\n<li>Herefter gik designarbejdet igang. L\u00f8sningen blev et meget luftigt og \u201cflat\u201d design, som er udformet, s\u00e5 det bedst muligt underst\u00f8tter de imponerende billeder og giver luft og plads til tekst og video.<\/li>\n<\/ul>\n<ul>\n<li>Og endelig blev hele l\u00f8sningen implementeret i open source CMS\u2019et Umbraco version 7.<\/li>\n<\/ul>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-837\" src=\"https:\/\/www.kathart.dk\/wp-content\/uploads\/2018\/04\/greenland_v3_enviorment.jpg\" alt=\"\" width=\"1680\" height=\"1040\" \/><\/h2>\n","protected":false},"excerpt":{"rendered":"<p>Greenland.com v. 2014 er opf\u00f8lgende til det multi-prisvindende website af samme navn fra 2010. Tag godt imod det nye site.<\/p>\n","protected":false},"featured_media":3368,"template":"","produktkategori":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Greenland.com v. 3.0 - hvordan forbedrer man en succes? - KathArt Interactive - ide | design I kode<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kathart.dk\/case\/greenland-com-v-3-0\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Greenland.com v. 3.0 - hvordan forbedrer man en succes? - KathArt Interactive - ide | design I kode\" \/>\n<meta property=\"og:description\" content=\"Greenland.com v. 2014 er opf\u00f8lgende til det multi-prisvindende website af samme navn fra 2010. 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